Henry A Giroux
Youth reflects adult concerns (negative stories sell)
Media representation of youth does not reflect reality of youth identity
Serves the purpose of the middle class adults who produce them
Reinforces hegemony
Terminology
Politics media: dominant ideologies --> Antonio Gramsci hegemony (marxist ideas, control things/ ideas)
Ruling class and the ruled use the media to persuade others to accept/ adopt their views
Refer to at least three types of media (2010 onwards)
Balance of theory and texts
Personal engagement
Reflection of past, present and future
Terminology
Industry
primary industry "a 1000 industry"
Class
football mingles and unites people
Jobs
farmers, doctors, captains, private secretary, silverman
Values and attitudes
grateful, experience, responsible, intelligent, independent
People
everyone shares same values, Saturday afternoon is a time for sport, freedom at home 'small personal pleasures,' dinner time - unity of family life
Before 1940s, kids were at home then went off to work: no such thing as 'teenagers'
Women expected to marry and be a good wife
Men expected to find a family and support them
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